Always Discreet Launch Event

Always has been a trusted brand in feminine care since, well, always. So it’s a natural move that they break into the incontinence category. To announce the launch of new Always Discreet for bladder protection, we wanted to team up with a group of influencers who would have no qualms about endorsing a product with embarrassing connotations and helping to help spread the word.

Enter the Red Hat Society - a playgroup for women over 50 who weren’t afraid to take on the world, “old lady” stigma and all. They were a natural fit and excitedly agreed to unveil the product at their international convention.

As presenting sponsors, we were able to deliver our message to the audience we want. We took over rest rooms, video screens and the convention floor with displays and product ambassadors, and even got a little help with the announcement from entertainers Gladys Knight and Dana Carvey.