Baby Days

Walmart’s bi-annual baby sales event has been a retail marketing staple for years, but shoppers still weren’t aware of the breadth of items carried both in-store and online, so we worked with Connect - Walmart’s retail media network - to reinvent the program from the ground up. Built around heavy category discounts & a scaled in-store giveaway program, this month long event sees pop-ups in hundreds of stores every weekend for a month, twice every year.

Supported by a robust omni-channel media package, the program has extended in recent years to include a variety of strategic partnerships aimed at helping improve access to infant and maternal healthcare. Working with both national and local organizations, events have expanded to include educational sessions with pediatricians, certified doulas, and early childhood development experts. The program consistently delivers high NPS results, and has achieved double digit year over year sales lifts.