Ryan Hughes: Strategy & Creative Development
As a higher price point item, Braun’s electric trimmers and shavers have always struggled a bit at Walmart. But during the Holidays, gift buyers are more likely to spend big. Our problem was that buyers would see the items in store, and then go home to do research online – where we were likely to lose the sale to another online retailer.
To solve for his, we brought ratings and reviews to life in store on large displays. For shoppers who wanted extra information, we included a QR code call to action. Upon scanning, shoppers were directed to custom built mobile site where they could read more reviews, check out product videos and information, and compare the products side by side.