Ryan Hughes: Strategy & Creative Development
To kick off the Summer holiday, Duracell and Super Soaker teamed up to create the biggest water gun challenge of all time.
So we built a giant pirate themed water cannon game right on the boardwalk in Myrtle Beach during the fourth of July weekend.
Then we put the whole thing online, along with exclusive deals and coupons, and invited people to play using Facebook and Twitter.
We managed to squeeze through over 2,500 players from around the world and delivered almost 80 million impressions, while engaging our shopper in an enjoyable way.