Call of Duty Drone Drop

With an increasing number of gamers picking up new release titles online as digital-only, Walmart wanted capture a greater share of those buying physical copies. And since they were also trying to level up their gift-with-purchase game, we knew we had to do something special for the release of the latest Call of Duty franchise.

We also knew that Walmart was investing in the testing of drone delivery, and from there a simple idea was born: what if we could take an essential part of the CoD play mechanic — the loadout drop — and turn that into the launch day game delivery experience?

With less than two months until the release, the team set to work finding strategic brand partners, creating the loadout case to work with the drones, getting the sku listed online and gaining stakeholder alignment and approvals — from marketing to the FAA.