Gamer Drop

When Walmart approached us wanting a way to build credibility with gamers while also driving shoppers in store, and highlighting a product mix that went beyond that of specialty retailers, we knew that above all else we’d need to be authentic to gamer culture. So we created a real-life loot box program, rewarding customers with a hyper-focused sampling event that helped to highlight the latest games, hardware, accessories and other related products while also giving gamers some exclusive collectibles.

Activating in stores across the country, these one-day drops feature a category specific catalog, custom brand pages on walmart.com, extended media pushes, and of course - the in store loot box giveaway. Featuring exclusive items, branded swag, and high value giveaways, these customer favorites have become collectors items in their own right, with previous years boxes regularly fetching 50-60 on eBay.

Now entering it’s fourth year, the Gamer Drop program continues to drive year-over-year growth in both sales and engagement, and building earned media mentions and coverage across several video game-specific publications, as well as local news media in activation markets.