Metamucil Restage

Metamucil has been long known as an ‘old person’s’ product, in order to combat that image, the brand has undergone a complete re-imagining and is working with a new spokesperson, Michael Strahan, to tout their new product offerings.

We combined national messaging with a shopper specific communication idea to bring the product to our shoppers. In store, we dressed up the entire aisle with custom backer paper and a dimensional header, as well as an endcap dress up kit to catch shoppers out of category. Online, we created a custom brandstore, where shoppers could browse products while getting health tips and healthy Meta inspired recipes.