Sundown Naturals Relaunch

When NBTY decided to re-introduce their Sundown Naturals brand to the shelves at Walmart, they needed a way to convince serious health shoppers that Walmart was a legitimate source for premium heath supplements. By creating a fully integrated campaign with a heavy emphasis on social sharing, we were able to show that we could disrupt shopper’s rountines and make a case for the retailer as a source for total health solutions.