Ryan Hughes: Strategy & Creative Development
As much entertainment property as it is toy line, Rainbow High has a unique place in the world of fashion dolls. In order to help celebrate the launch of their latest season - which centered around a music and fashion competition between Rainbow High and its rival school - Shadow High, we created an IRL version of the event.
After getting their VIP photo IDs, fans could enter a festival-size tent where larger-than-life character performances took place on a giant video screen. After getting glammed up at hair and nail stations, a variety of photo ops were available for attendees to grab a new profile pic. For the true fans we even went so far as to create custom swag, and a special print edition of The Scene - Rainbow High’s student magazine.