Stranger Things AR Scavenger Hunt

Having a variety licensed products all over the store, Walmart and Netflix approached us wanting to do something special for the premiere of Stranger Things season 4. As big fans of the show, the team dove into the challenge in a way that would make any dungeon master proud, and created an RPG of our own.

Signage around the store invited shoppers to help the Stranger Things gang save Walmart by navigating from item to item and completing the 4 interactive missions in order to close the Rifts opening across the store. Shoppers rolled dice to battle an AR Demigorgon, used their mind powers to keep vines at bay in a reactive face filter game, decoded messages on a virtual Lite-Brite, and navigating the upside-down through an AR exploration game - each tied to specific item throughout the store. Once they’d completed each mission and closed all the rifts throughout the store, fans were rewarded with exclusive content and digital downloads.