Ryan Hughes: Strategy & Creative Development
The Walmart TV purchaser differs from TV purchasers at just about any other retailer. At most of them - BestBuy, Fry's, Sam's or Costco, etc. - the TV purchaser is a man. He does his research, he really digs into the tech and the specs. He decides what it is exactly he wants and then spends his time looking online and in-store for the best deal before purchasing.
At Walmart though, the purchaser is more often than not a woman. And not just any woman, she's a busy mom, she's the controller of family finances, and she couldn't care less about the technical details. What she does care about is her family’s experience. And the opinions of those people she trusts - her friends, her Social Network, and the influencers she follows.
So we partnered with the Slyfox Family (popular YouTubers with a following of over 1.5MM people) to create a series of videos that explained some of the finer details of Samsung’s offerings in a friendly, easy-to-understand manner.