Waffles + Mochi Live

As the post pandemic return to public gatherings picked up speed, Walmart was keen to offer up some family friendly experiences at stores across the country. Thanks to a fresh Netflix partnership and a focus on building grocery, an experience centered around Waffles + Mochi seemed a perfect solution. As a surprise-hit children’s show focused on nutrition and culinary adventure, Walmart was an ideal partner. Making matters even better, they had had already done a lot with in-store signage, location specific AR games, and recipe tie-ins — so a live event was a natural next step.

Centered around a mobile stage unit built out to be an exact copy of Mrs O’s rooftop garden stand, the program would have surprise celebrity hosts for each event who performed a short scripted show —interacting with both onsite puppets and prerecorded video footage featuring the stars of the show.

Beyond just the stage show, event attendees would get the chance to take a culinary adventure of their own. After receiving their very own apron - just like the ones worn on the show - kids would get the chance to visit various learning kitchen and gardening stations, and earning the same patches as the characters on the show along the way.