Wendy's Market Test System

In Wendy’s quest to compete with higher-end fast-casual restaurants they test a lot of products, and official product names and themes can change rapidly, depending on ingredient availability, food costs, and consumer testing.

But Wendy’s still needed to be able to market those products on a small scale, with mass-market standards. So we created a visual system that offered distinct visual styles for products while maintaining a consistent overall brand look.